My Journey to Purpose

I’ve always been driven by one big question: Are we REALLY making a difference?

That question guided my work for decades—as a program evaluator, strategist, and trainer—supporting thousands of nonprofits and AmeriCorps programs across the country. From USAID-funded maternal child health projects in Haiti to national service initiatives in the U.S., I saw firsthand what meaningful impact looks like… and where good intentions can fall short.

But I also noticed something else: businesses were stepping up. They were donating, sponsoring, volunteering—but most weren’t thinking strategically about how to align their giving with what they do best. The result? Missed opportunities to create real impact and real growth.

That insight led me to a pivotal role as the founding Executive Director of B:CIVIC—a first-of-its-kind community for companies in Colorado committed to investing and volunteering in the community. I had the privilege of helping launch and lead a movement of businesses eager to use their power for good, long before it was trendy.

Later, I founded Big Purpose Big Impact Ltd. to continue that mission on a broader scale. My focus: helping organizations design, implement, and measure social impact strategies that are thoughtful, effective, and aligned with their core values. From building corporate-nonprofit partnerships to creating logic models and tracking outcomes, I helped purpose-focused companies move from intention to action—and prove their impact along the way.

But after years of working behind the scenes, I began to feel a shift.

I started hearing from more and more women entrepreneurs who wanted to do good through their businesses—but weren’t sure how to start, what really worked, or whether it could actually help their bottom line. Many had been told that giving back was just something “nice” to do after you hit a certain revenue milestone.

I knew better.

So, I began a new chapter—one where I bring everything I’ve learned from decades of social impact strategy and apply it to the small but mighty businesses led by purpose-driven women. Women who want to grow profitable companies and change lives. Women who are tired of separating their values from their business decisions.

Now, I help women entrepreneurs turn social good into serious business growth. I show them how to build purpose into their operations, align with the right causes, and measure what matters. Not performative fluff—real, measurable, difference-making work that supports both their mission and their bottom line.

Because here’s what I believe:
Purpose isn’t a side hustle. It’s your unfair advantage.