GOOD Business Blog
Latest thoughts, ideas, and news!
Brewing Change: How Three AmeriCorps Alumni Built a Purpose-Driven Brewery That Gives Back
When funding for AmeriCorps was slashed recently by the Trump administration, many of us who have worked with or benefited from national service programs felt the blow deeply. But the ripple effects go far beyond program cuts—they affect real people, real communities,...
Mind the Purpose Gap: What Businesses Get Wrong About Purpose—and How to Fix It
If you’ve ever ridden the London Tube, you’ve heard the warning: “Mind the gap.” It’s a reminder to stay alert where the train doesn’t quite meet the platform. In business, there’s another kind of gap we need to mind—one that Dr. John Izzo calls the purpose gap. It’s...
From The Bachelor to Business for Good: What Ben Higgins Can Teach Us About Purpose-Driven Entrepreneurship
When many people hear the name Ben Higgins, they think of The Bachelor. But what’s far more interesting — and enduring — is what he’s been building off-screen. Ben is the co-founder of Generous Coffee, a for-profit company with a non-profit heart. I had the chance to...
Use ChatGPT to Get Insights About Yourself and Your Work
I spent the last two days alone in my home office getting the slide deck and all the automations going for registration, thank yous, reminders, etc. for my upcoming masterclass on cause marketing: Don't Just Give Back - Grow Forward: The 5-Step Cause Marketing...
Cause Marketing 101
In today’s business world, success is no longer just about offering great products or services—it’s also about making a positive impact. Cause marketing, the strategic alignment of a business with a social or environmental cause, has become a powerful tool for...
Fair Compensation Practices
Discover how small changes can lead to significant positive impacts for your community and the environment. Join us in balancing profit with purpose.For women-owned businesses striving to be a GOOD Business, fair compensation is more than just a financial...
FREE eBook: Purpose-Powered Prosperity
The business world is experiencing a profound transformation. Gone are the days when profit alone defined success. Today, a new generation of women entrepreneurs is rewriting the rules of
business, proving that purpose and profit not only coexist but thrive together. This shift isn’t just a trend—it’s a revolution in how we think about business success, impact, and leadership.
Why Local Banking is a GOOD Business Practice
When you're running a business, choosing a bank might seem like a simple operational decision. However, for companies committed to being a force for good, selecting a local bank or credit union over a national banking giant can create ripple effects that strengthen...
Small Changes, Big Impact
"My business is too small to make a difference." I hear this often from women business owners when discussing environmental practices. Whether you're running a home-based consulting firm, a local retail shop, or a small service business, it's easy to think your...