GOOD Business Blog
Latest thoughts, ideas, and news!
Cause Marketing 101
In today’s business world, success is no longer just about offering great products or services—it’s also about making a positive impact. Cause marketing, the strategic alignment of a business with a social or environmental cause, has become a powerful tool for...
Fair Compensation Practices
Discover how small changes can lead to significant positive impacts for your community and the environment. Join us in balancing profit with purpose.For women-owned businesses striving to be a GOOD Business, fair compensation is more than just a financial...
FREE eBook: Purpose-Powered Prosperity
The business world is experiencing a profound transformation. Gone are the days when profit alone defined success. Today, a new generation of women entrepreneurs is rewriting the rules of
business, proving that purpose and profit not only coexist but thrive together. This shift isn’t just a trend—it’s a revolution in how we think about business success, impact, and leadership.
Why Local Banking is a GOOD Business Practice
When you're running a business, choosing a bank might seem like a simple operational decision. However, for companies committed to being a force for good, selecting a local bank or credit union over a national banking giant can create ripple effects that strengthen...
Small Changes, Big Impact
"My business is too small to make a difference." I hear this often from women business owners when discussing environmental practices. Whether you're running a home-based consulting firm, a local retail shop, or a small service business, it's easy to think your...
Dual Goals: Profit and Purpose
Curious about the dual goals of purpose-driven businesses and how they differ from traditional "old school" business models? Let's explore! In the landscape of modern business, a new paradigm is emerging that challenges the long-held belief that a company's sole...
The Ripple Effect: Beyond the Bottom Line
The impact of a purpose-driven business' dual-goal approach extends far beyond the company's balance sheet. Purpose-driven businesses often find that their commitment to a broader mission creates positive ripple effects throughout their operations and stakeholder...
New eBook by Sue Hyatt: Giving Guide for Solopreneurs
Click Here to Get Your FREE Copy I often hear the comment - I'm too small to make a difference - I'm 'only' a solopreneur or single shingle. So I put together this free 20-page ebook to inspire solopreneurs to not wait - but start their involvement with nonprofit...
2024 Social Impact Plan
Did you get your New Year's Resolutions set for your company's 2024 community involvement? Did you set specific goals? Did you develop a written action plan with goals, tasks, and responsibilities clearly defined? If you did not do a plan yet, it is definitely not...