GOOD Business Blog
Latest thoughts, ideas, and news!
From The Bachelor to Business for Good: What Ben Higgins Can Teach Us About Purpose-Driven Entrepreneurship
When many people hear the name Ben Higgins, they think of The Bachelor. But what’s far more interesting — and enduring — is what he’s been building off-screen. Ben is the co-founder of Generous Coffee, a for-profit company with a non-profit heart. I had the chance to...
Use ChatGPT to Get Insights About Yourself and Your Work
I spent the last two days alone in my home office getting the slide deck and all the automations going for registration, thank yous, reminders, etc. for my upcoming masterclass on cause marketing: Don't Just Give Back - Grow Forward: The 5-Step Cause Marketing...
Cause Marketing 101
In today’s business world, success is no longer just about offering great products or services—it’s also about making a positive impact. Cause marketing, the strategic alignment of a business with a social or environmental cause, has become a powerful tool for...
Fair Compensation Practices
Discover how small changes can lead to significant positive impacts for your community and the environment. Join us in balancing profit with purpose.For women-owned businesses striving to be a GOOD Business, fair compensation is more than just a financial...
FREE eBook: Purpose-Powered Prosperity
The business world is experiencing a profound transformation. Gone are the days when profit alone defined success. Today, a new generation of women entrepreneurs is rewriting the rules of
business, proving that purpose and profit not only coexist but thrive together. This shift isn’t just a trend—it’s a revolution in how we think about business success, impact, and leadership.
Why Local Banking is a GOOD Business Practice
When you're running a business, choosing a bank might seem like a simple operational decision. However, for companies committed to being a force for good, selecting a local bank or credit union over a national banking giant can create ripple effects that strengthen...
Small Changes, Big Impact
"My business is too small to make a difference." I hear this often from women business owners when discussing environmental practices. Whether you're running a home-based consulting firm, a local retail shop, or a small service business, it's easy to think your...
Dual Goals: Profit and Purpose
Curious about the dual goals of purpose-driven businesses and how they differ from traditional "old school" business models? Let's explore! In the landscape of modern business, a new paradigm is emerging that challenges the long-held belief that a company's sole...
The Ripple Effect: Beyond the Bottom Line
The impact of a purpose-driven business' dual-goal approach extends far beyond the company's balance sheet. Purpose-driven businesses often find that their commitment to a broader mission creates positive ripple effects throughout their operations and stakeholder...