Cause Marketing 101

Cause Marketing 101

In today’s business world, success is no longer just about offering great products or services—it’s also about making a positive impact. Cause marketing, the strategic alignment of a business with a social or environmental cause, has become a powerful tool for...
Create Your Annual Social Impact Plan

Create Your Annual Social Impact Plan

Did you get your New Year’s Resolutions set for your company’s annual community involvement?  Did you set specific goals?  Did you develop a written action plan with goals, tasks, and responsibilities clearly defined?  If you did not do a plan yet, it is...