Cause Marketing 101

Cause Marketing 101

In today’s business world, success is no longer just about offering great products or services—it’s also about making a positive impact. Cause marketing, the strategic alignment of a business with a social or environmental cause, has become a powerful tool for...
Fair Compensation Practices

Fair Compensation Practices

Empower Your Business for GOOD Transform Purpose into Impact Discover how small changes can lead to significant positive impacts for your community and the environment. Join us in balancing profit with purpose. Championing Fair Wages and Benefits For women-owned...
Dual Goals: Profit and Purpose

Dual Goals: Profit and Purpose

Curious about the dual goals of purpose-driven businesses and how they differ from traditional “old school” business models?  Let’s explore! In the landscape of modern business, a new paradigm is emerging that challenges the long-held belief that a...
The Ripple Effect: Beyond the Bottom Line

The Ripple Effect: Beyond the Bottom Line

The impact of a purpose-driven business’ dual-goal approach extends far beyond the company’s balance sheet. Purpose-driven businesses often find that their commitment to a broader mission creates positive ripple effects throughout their operations and...