Cause Marketing 101

Cause Marketing 101

In today’s business world, success is no longer just about offering great products or services—it’s also about making a positive impact. Cause marketing, the strategic alignment of a business with a social or environmental cause, has become a powerful tool for...
Create Your Annual Social Impact Plan

Create Your Annual Social Impact Plan

Did you get your New Year’s Resolutions set for your company’s annual community involvement?  Did you set specific goals?  Did you develop a written action plan with goals, tasks, and responsibilities clearly defined?  If you did not do a plan yet, it is...
End of the Year Review

End of the Year Review

Have You Done Your 2023 Review? As 2023 comes to a close, it is valuable to conduct an end of year review of your company’s philanthropy and community involvement efforts over the past 12 months. This allows you to quantify and evaluate the progress and social impact...
Greenwashing versus Goodwashing?

Greenwashing versus Goodwashing?

People often use the term “greenwashing” to cover all misleading claims a company makes to about their commitment and/or actions related to social and environmental responsibility. Because of my background in designing and measuring the impact of social...