GOOD Business Blog
Latest thoughts, ideas, and news!
End of the Year Review
As 2023 comes to a close, it is valuable to conduct an end of year review of your company’s philanthropy and community involvement efforts over the past 12 months. This allows you to quantify and evaluate the progress and social impact made, recognize what initiatives...
Greenwashing versus Goodwashing?
People often use the term "greenwashing" to cover all misleading claims a company makes to about their commitment and/or actions related to social and environmental responsibility. Because of my background in designing and measuring the impact of social impact...
When to Start Your Company’s Social Impact Initiatives
“I think getting involved with nonprofits is like working out. It’s always hard to go that first time, but once you get started and begin to feel the benefits of regular participation, you can’t imagine how you lived without it. I hear very often: ‘I’m too busy to...